Dress and Outfit

Chinese Wedding Dress and Groom Outfit
Chinese Wedding Dress

The color red is considered good luck, a strong color that can drive away evil spirits. The traditional Chinese wedding dress in northern China usually is one-piece frock named Qi Pao, embroidered with elaborate gold and silver designs. Brides from southern China usually wear two-piece dress named Qun Gua, Kwa or Cheongsam, also elaborately adorned with golden phoenix and dragon. 

In the old days, a piece of red veil is part of the bride's costume to cover her face during the wedding ceremony.  Newlyweds would see each other's face for the first time in their lives at their wedding night.
In modern Chinese wedding, the bride changes dresses at least 3 times at the wedding day.  She would start with western style white wedding gown for a church for civil ceremony.  Then at the tea ceremony, she would change to traditional Chinese bridal dress, which she will wear to the reception too.  Before the end of the banquet, she would change into a cocktail dress, and great the guests, and then see them off at the door, thus this dress is also called "Song Ke" (See Guests Off) dress.

sources: http://www.topchinatravel.com/china-guide/traditional-chinese-clothing/ and http://www.topchinatravel.com/china-guide/chinese-wedding-dress.htm